Levva brand guide
How Levva looks and how to use it: the mascot and logo, the pearl palette, the type, and every file at its real size.
Levva
Levva is a baby leviathan in pearl glass, with mint, lilac and peach catching the light. Levva is both the logo and the character. It floats and drifts; it never bounces, shouts or winks.
- ✓Give Levva room to float: sky, sea or pearl around it.
- ✓Keep the glass pale. Light backgrounds, or navy for contrast.
- ✕Don't redraw Levva, add limbs, or give it a new outfit.
- ✕Don't make Levva hold coins, charts or money.
Logo
The logo is Levva, alone or next to the lowercase wordmark. Size it by height; the width follows. Below 40px, switch to the head crop so the face still reads.
96px64px40px32px head20px headlevvalevvaWordmark at 70% of Levva's height, Sora semibold, always lowercase.
Keep a margin of x on every side, where x is the height of the wordmark's letters. Nothing else goes inside it. Minimum size: 20px tall for the head, 40px for the full body.
Headline textColour
Pearl white under everything, mint, lilac and peach from Levva's glass, and deep sea navy for text and the primary button. Pale tints are for fills and washes; anything that must be read uses the deep stops. Green and red mean profit and loss, nothing else. Click a swatch to copy it.
Type
Three families from Google Fonts, all free. Sentence case everywhere, lowercase for the wordmark.
Downloads
Every file in the kit. Sizes are the real pixel sizes. Click to open, right-click to save.
